Ashtanga Yoga Norwich
Ashtanga Logo Design Norwich
Ashtanga Yoga commisioned us to design a logo identity for their new business venture. We developed a logo and colour pallette with the aim of creating an appealing, eyecatching modern brand.
The inspiration for the logo was drawn from the sacred Lotus flower. We u this for its deep association with yoga and its connotations of purity of body, mind, and spirit. We used Futura as the primary typeface, for its clean and contemporary style. The brand colours were inspired by the bright and contrasting hues of pinks and golds from indian fabric and textiles. Ashtanga Yoga Norwich is a brand new yoga class run by Lucy Jarvis. She teaches Ashtanga, a modern-day form of classical Indian yoga.