OPEN Youth Trust Norwich Cafe & Gym – Branding and Visual Identity

OPEN Youth Trust Cafe & Gym – Branding and Visual Identity

The OPEN Youth Trust is a youth charity based in Norwich. It offers a place for young people to meet and learn new skills such as dance, music and rock climbing. We recently worked with them to create consistent branding for all of their internal services. We also created a new visual identity for their Cafe and Gym that could work across menus, loyalty cards, posters, web and signage.  The brief asked for the identity to be bold, approachable and attractive to young people as well as the general public. The decor of the cafe has an indoor-outdoor theme. It features a lampost and benches as well as bikes and pot plants hanging from the ceiling. This unique interior design led the inspiration for the visual identity.

Explore our visual identity work here.


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