Crossfit Norwich are a training organisation that offers tailored nutrition and exercise programmes for their members. They enlisted our help to refresh their existing website to improve the user journey. Whilst the backend of the site had everything in place the site lacked visual appeal and provided too many options for the user to choose from.
For the new site we have started by asking a couple of key questions to direct the visitor to the information they require. This means that the site creatively funnels the user to where the client wants them to be, based on the visitor’s need. We stripped the site right back removing unnecessary visuals and allowing the brand to speak for itself. The site is fully responsive and easy to use across all platforms.
Check out the site here.