Fun & Fit

Fun & Fit is scheme by Active Norfolk which provides free sports for over 35 year olds. Our design brief included coming up with a brand name, identity and advertising concepts for promotional posters, flyers, leaflets and direct mail. Active Norfolk also needed a number of promotional goods which ranged from pull up banners, to fridge magnets, sports bags and promo packs.

We wanted to create a campaign that was light-hearted, fun and would appeal to our target audience. The name ‘Fun & Fit’ worked perfectly for what we wanted to achieve because of it’s simple but appealing nature. The key aspects we wanted to get across in the adverts was the fact that the sessions being offered were free but also the social angle of participating in activities. The people used in the promotions are everyday people rather than fitness fanatics. We used a bright colour scheme that would work across different media to help make the campaign clearly identifiable.

You can read more about this project in our blog.

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