Naturally Passive Limited are a venture that was set up by NPS Group to tender for Passivhaus construction and property consultancy ventures. We created the Naturally Passive brand strategy and designed a report style brochure which they could use for submissions.
The clean look of the brand and its use of the infinity symbol references sustainibility – a perfect fit for Passivhaus technology which centres on eco-friendly property development. We used a limited colour palette of teal and grey, with lots of white space, to give Naturally Passive a strong identity with a sense of elegant simplicity.
We created a set of infographics to be used throughout the reports to visually communicate the key selling points and make the information easy to absorb. We went on to design company stationery and a brand snapshot which included hoardings, website and logo identity.