‘The Kitchen’ branding and interior design was a project we worked on for Norse as part of their business and industry catering. The restaurant is located at County Hall in Norwich which is the home of Norfolk County Council offices. The existing staff canteen was a very dull space which Norse wanted to bring more in line with a commercial cafe to make the space more inviting and help increase sales.
We came up with the name ‘The Kitchen’ as our client wanted the restaurant to have a much more homely feel to it. Soft seating areas were incorporated to make the space more appropriate for casual meetings and also to act as a break out area. As part of the branding we integrated rustic wood and brick textures to give the area a cosier feel. The colour scheme we implemented was used not only to enhance the restaurant’s appearance but also to compliment the photography used which emphasises Norse Catering’s use of fresh produce. We supported the client in ensuring the colour scheme and textures were then implemented throughout the restaurant.
The branding was also applied to the take-away shop, also located in County Hall, to bring all of the catering facilities in line. ‘The Kitchen’ logo appears on staff uniforms, menus and a range of packaging to compliment the interior design.