Sky Lounge – Cafe Branding and Interior design
International Aviation Academy – Sky Lounge Cafe Branding and Interior Design Norwich.
The International Aviation Academy – Norwich (IAAN) is a new training academy for people looking to start a career in aviation. The Aviation Skills Partnership are working in partnership with Norse Catering to provide catering on site for staff and students.
We were approached by Norse to create a visual identity and interior design for the on site cafe. The brief asked for a sophisticated, memorable brand that was in keeping with the rest of the building.
We came up with the idea of ‘SKY Lounge’ as it sounded like a luxurious but comfortable place to grab a bite to eat. The first stage of this project was to come up with a unique logo for SKY Lounge. We used sharp, clean fonts, combined with aircraft shapes to create a contemporary logo that would be very striking in the interior space. As part of the overall branding we incorporated yellow stripes to symbolise captain’s stripes and a sky background to give the brand more context.
For the cafe interior we utilised large scale, engaging imagery to draw in customers and make the space inviting. The images were interspersed with sections of steel effect di-bond to create a seamless connection between the cafe and the rest of the academy. As well as this we produced high quality backlit signage to help set the tone of the space. This worked well when contrasted with the more minimal colour palette and design of the building.